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“Houlang” Digital Printing


Can “Houlang” digital printing surpass the big brother’s traditional printing?

The short film “Houlang” recently launched by the B station in conjunction with major platforms has been swept directly. Not only has the number of broadcasts directly exceeded 10 million but also the market value of the B station has increased by 5%, which can be called a phenomenon level.

Because of the explosion of “Houlang”, many industries have begun to compare Qianlang with Houlang.

Now, is our digital printing technology as a back wave technology that can surpass the front wave, or is it like some people say that “a generation is worse than a generation”?

Firstly, let’s introduce to both parties:
“Qianlang” traditional printing
Traditional printing actually can be divided into many types. Among them, manual printing, flat screen printing, direct printing, discharge printing, anti-dye printing, and round screen printing can be called traditional printing. There is a consensus that traditional printing requires plate making operating. Now the round screen printing and flat-screen printing is more common. As mentioned earlier, because of the plate making, the cost will be higher when proofing and the time required will also be longer. If the manuscript needs to be revised later, it will need to be re-made, not only will it be longer in time but also need to repay the plate making money, the cost is relatively high.

In addition, traditional printing has restrictions on the color and pattern, so if it is a pattern with more colors, it will not be able to print the required color, and the minimum order quantity of traditional printing is relatively large. It is not suitable for complicated design or small orders.

Digital Printing

“Houlang” digital printing
Digital printing is a printing technology using digital technology. Digital printing includes digital direct printing technology and digital thermal transfer printing technology. The operation of digital printing technology is relatively simple. It only requires the designer to send the customized printing pattern to the factory. The factory designer can import the printing system in the computer after color adjustment and typesetting to print on the machine microfiber wrapped children bathrobe bath towel dress quotation. Compared with plate making, the cost of proofing is much cheaper. Later, if you need to modify the pattern due to design reasons, you only need to use the drawing software to modify the pattern and re-import it into the system to print, which not only saves money but also saves time.

Besides, Different from traditional printing, the production of digital printing is not limited by color registration and pattern, so it is more in line with the concept of customized production.
Moreover, the current consumer philosophy is generally fast fashion, so in fact, in many cases, the number of orders is not very large, and the minimum order quantity of traditional printing is relatively high, and general orders are actually not suitable soft microfiber wrapped children bathrobe bath towel dress. Digital printing is easy to customize and time is relatively fast, so there is no limit on the order quantity.

The development of digital printing in the past few years can be said to be extremely rapid. The printing field is in full swing, and the market share is also increasing. It should only be a matter of time before the digital printing as the “post wave” catches up with the older brother’s traditional printing.


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